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Michael's avatar

This is absolutely brilliant. You are utterly understandable, and the diagnosis is spot on. “Online” truly has become a paper-shredder for bright young people. I had to totally evacuate to sober up and come to these conclusions you stated so well. Bravo.

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Dave's avatar

Free subscribers are jewish 🫵

In all seriousness though it has turned me against a lot of twitter people i used to follow. The myopic obsession with israel/zionists/jews is off putting and generally ahistorical. There are logical critiques of nepotism and over representation in various industries, but to attribute every historical ill, no matter how complicated the event is foolish and like you said portrays them as some kind of evil fantasy wizards.

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Belte's avatar

Yes, and I also think the Based Sonnenrad videos of Germans marching in black and white are not going to help reaching new people. Those edits perhaps helped to break the strangle hold on anything militantly right wing, but we want American greatness. We want the energy of that image of Trump coming out with those big beautiful American flags and pumping his gloved fist. That is the way. Not obsessing on the aesthetics of a historical foreign nation our ancestors fought often to the death. Thankfully, I’ve seen some great new ones with Trump and his speeches that are really effective without the romanticization of a foreign historical regime.

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Dave's avatar

I never understood the german ww2 aesthetic fondness. I (maybe wrongly) assumed most had grandfathers like my own who fought honorably against them. I take pride in what they accomplished.

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wmj's avatar

I don’t think it’s that deep: they did *look* great and, at least in the public mind, represent the antithesis of modern omniblob liberalism. Plus you get the frisson of being transgressive and rebellious.

I doubt most ppl poasting sonnenrads etc know much about nor particularly care about the specific ideology and political programme. It’s just a signifier to a “team”.

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Belte's avatar

Thank goodness I installed the Biden AI voiceover for Substack. Otherwise, I would not be able to process this at all.

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Andrey's avatar

WARNING: HIGH EFFORT COMMENT AHEAD

Right wing media spaces have always had this issue of "forgetting" that the purpose of an action is not just “to feel good” or “to make a stand,” but to advance strategic goals.

In particular this is bad with figures like Ben Shapiro and some right-wing media (mostly talk shows that hosts like Steven Crowder and etc use to monetize them talking in a mic for 2 hours). But this applies to right wing spaces on twitter too

There is a fundamental disconnect between their content and effective political action.

1. Figures like Shapiro focus overwhelmingly on critique, commentary, and "destroying" opponents in debates rather than organizing practical political action

2. They profit from stoking outrage while providing few actionable paths for their audience to effectively influence politics beyond consuming more content and voting. There are no "on-ramps" to getting more active politically.

3. These media spaces create a "safety valve" that redirects right-wing energy into passive consumption rather than building infrastructure for political organization

4. Contrast this with left-wing movements that are often more effective at creating interconnected support networks, mutual aid systems, and protest infrastructures

5. The right's media ecosystem rewards "being right" and "owning the libs" over the unglamorous work of community organizing and building political power

6. This creates a cycle where right-leaning audiences feel represented through these media figures / Twitter debates without developing the organizational structures necessary for sustained political influence

The core of this critique is that right-wing media personalities and the people on Twitter riding these trends have built profitable platforms by channeling political frustration into entertainment rather than effective organization, leaving their audiences politically underrepresented despite their numerical strength.

These powerful energies can be redirected, but it takes work. Researching how you can influence your local community and slowly building sonething better and larger than yourself is the way to go.

One of these ways are action items, the small way I will influence this community (right wing movie review substack comment section) is by listing some valuable resources anyone reading this comment can get started:

FIRST much of this thinking was inspired by the writings of David Hines (@hradzka) on twitter, particularily his "Days of Rage" reading thread. As well as his writing on American Conservative (I dont agree 100% politically with him but his articles are all valuable) start with https://www.theamericanconservative.com/doing-the-work/ and check out his other articles

SECOND if you want inspiration and a handy toolbox of actions you can do "at home" check out beautifultrouble(DOT)org/toolbox/set/organizing-101

This is used by leftys of all kinds as a manual and training material to learn all kinds of fantastic political actions you can do. Yes, it is left-wing, but these tactics are effective for a reason, because they work!

The best time to start organizing was yesterday. Even if you can get 5 friends together, you can change your community non-violently and in a way where you can build something great and beautiful.

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Eric Brancard's avatar

There’s this guy Adam Townsend on Twitter who I’ll paraphrase - “democrats want to win, republicans want to sell merch.” He’s stated that in various ways through various posts, but I think it sums up the early point you were making in your post.

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Matt L's avatar

I follow Adam on Twitter as well. He’s great. Knows a lot about a lot.

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Belte's avatar

Conservative commentators usually want to establish a permanent funding ecosystem for themselves (with the gas station pills or “courses”) rather than a complex organization to train and equip other people like liberals do. Granted, they need to support themselves but I think the full-time job plus commentary as a side job/passion project is best.

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Literally Kane From C&C's avatar

I think it would help a lot to put an end to the unhelpful habit of separating the ‘political’ from the cultural and the personal on the right.

Even MG does this above, saying we need “apolitical” organizations and institutions. The left doesn’t think that way. What they do at their job, their school, their church, their community, their home they consider a political action. Not explicitly though.

On the right political energy ends up online because most right wingers consider having political motives IRL to be gauche.

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AppendixThief's avatar

"No one wants to hear about your faggot life." Thank you for this. A truer nuke has never been loosed. I have photographic evidence Hitler *is* a wizard.

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Daniel V. Gaglio's avatar

Posts like this make me miss print magazines. I should be holding it in my hand, folded in half, sipping a cappuccino at the local café. Instead I am reading it on a screen like a techno-peasant

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Dax's avatar

What the hell is this? Where is the Minecraft movie review?

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AncapAttack's avatar

This was what was left on the cutting room floor when he realized he would have to watch the movie at least 2 more times to create an accurate assessment

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Belte's avatar

Gen Alpha is already shouting the catch phrases of the movie on opening night at least in my theater. Quite the event.

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wmj's avatar

Good essay. I say respectfully as a day one PAID SUBSCRIBER, you really ought to be a bit more ruthless with the editor’s knife: lots of gems buried in a giant essay here.

“They’re not making more Oldheads” and “People run out of will before they run out of opportunities” especially piquant.

As to the substance: yes, the right largely lacks elite, opinion-forming institutions. Having to shape and defend one’s opinions in competition with other smart people, or when operating at a structural disadvantage to the broader culture as was the case with RW spaces for a long time, cuts down on the mental flab. And by a happy coincidence for the pithiness of this comment, that dynamic likely explains a great deal of Jewish success too. ☺️

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AncapAttack's avatar

Absolutely spot-on.

I want nothing more than for a Walled Garden to form around Trump and the people who can actually get stuff done. Everyone else can get bent, have fun at the kids table arguing about whether the moon landing was a satanic ritual or not but you don’t get a seat at the adults table until you give up your petulant ways. The rest of us are going to propose practical, effective solutions to the problems we face and support our leaders when they accomplish even 10% of what they set out to do, because that’s how doing hard things works.

You can’t just go from 0 to 100 when your car has been neglected for years. Imagine trying to course-correct one of the largest and most powerful organizations on the planet, oh that’s right you can’t because you couldn’t even manage a fucking Wendy’s let alone the US government.

Anyone expecting a month 3 Trump administration to have everything working at 100% efficiency is a retard at minimum and a saboteur at worst. Guess what? Some things take time, and some things require that the public is not informed of every minute detail of what is going on.

But as you said, no one wants to admit they don’t know what’s going on so they just lie and make shit up to preserve their egos and feel like they understand something.

Idk how to end this rant so I’ll just say that I better get some movie review slop in the next podcast episode and not another 10000 word manifesto that free subscribers will keep asking me to explain to them like they are 2 years old

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Belte's avatar

Great stuff. And that’s another thing I’ve noticed. A lot of these commentators and Trump ankle biters actually want to stay at the “kids’ table” and keep in their constant “youthful” attitude. Almost like a Peter Pan syndrome. The great men of history didn’t try to keep juvenile forever.

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AncapAttack's avatar

They want to keep the life of the hermit when the city that allows for that way of life is on fire and under siege from invaders, because repelling the siege is more difficult and boring than coming up with the 5th alternate explanation for how the Jews could be behind the attack

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Belte's avatar

Just as a child craves the mines does a conservative commentator crave the hermit life of a basement dweller while the city burns outside.

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Kaka4kookoopuffs's avatar

There's so much to chew on here. The foremost topic that hit was regarding the production of "right-wing" content. Sure, you have the "based" magazine or talk show or film, but do you have the institutions and power to provide the mental models and legitimacy for people that they would find the themes and messages, that they have been programmed to resist, compelling?

Thinking about the past few years it is still amazing that The Northman was made and released. It was natural and not self conscious. Nothing came across as hamfisted or overt. That's how it's done.

As an aside if you're a free subscriber, just know that you have been marked for retirement upon opening this essay.

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Belte's avatar

Right, the time for Right wing oriented stories and effective narratives is now. “The Northman” didn’t have tax policy or immigration ideas. Productions don’t need to be directly right wing, as can be seen by the cringe produced by Ben Shapiro’s movie company. But the themes of hierarchy, justice and duty can resonate with audiences and be authentic to how reality actually unfolds.

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Kaka4kookoopuffs's avatar

One big hurdle is going to be what Scott Greer has articulated in the past months of the Simp Society/Good Men Scarcity. You'll recall DW distributed that film Run, Hide, Fight about a girl being the hero of a school shooting.

First) a film about school shootings given the past few years is a horrifying premiseto to try and sell audiences, among many parallels to MG's critique of Sound of Freedom.

Second) Of all the stories involving that premise (that I am aware of) in the real world it's always either a male student or faculty stopping the shooter.

Conservatives have this issue of trying prove they embrace these false virtues of the Libs in better fashion and it's just fake and spineless.

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Belte's avatar

Right, I agree. What an unforced error. It would be like Jocko Willink bragging that one of his daughters could kick your ass. The whole conservative “good guy” issue involves confusing what their values are. As a result, it’s usually slightly rebranded liberalism (“we hate girlbosses but love girls who fight MMA!”). Personally, I believe if they return to a conservative Christian worldview, everything gets a lot easier to articulate and defend.

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Eric Brancard's avatar

I’m trying to retrain my attention span from Twitter so I read that all in one sitting. Made some mental notes, still digesting. The first time I brushed up against the Mystery Grove Publishing account on Twitter I will say it provoked some feelings of defensiveness and even cognitive dissonance. Ultimately the posting helped me work through some ideas and come to grips with some truths that I will always be thankful for.

While the MG account is one of the RW Twitter greats, I’m increasingly thinking that effort posting just doesn’t have the same effect there right now for many of the reasons touched on in this article so I understand why you are spending less time there.

On a side note, Mr Blepe got suspended so be sure to find and follow his new @ while you’re reactivated for the moment.

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Belte's avatar

Thanks for the heads up on Blepe. He had a Substack for a bit. I forget what it was though. I wonder if he’s going to move here more.

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Gray's avatar

I watched Doctor Zhivago (1965) with my grandmother. I liked it, I thought it was worth a watch. I wasn’t extremely emotionally invested in the love story or what happened to the characters, but I liked it and all of them and thought it was a great portrayal of how the Revolution affected everyone’s lives.

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Conundrum Cluster's avatar

I almost included a quote from Dr. Zhivago in this:

"It was then that falsehood came into our Russian land, and there arose the power of the glittering phrase—first Tsarist, then revolutionary .... Instead of being natural and spontaneous as we had always been, we began to be idiotically pompous with each other. Something showy, artificial, false, crept into our conversation—you felt you had to be clever in a certain way, about certain world-important themes."

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Belte's avatar

My small brain can only process half of this epic piece at a time, so I’ll address that first portion here. Well said and spot on. There are many thought-terminating cliches for the right: “The Jews did it” or bogus conspiracies like “the moon landing was a hoax.” The people who pander these rarely know anything about the true players in WW2, the stakes or the resources. I mean, the Axis at the start had only 3% of the world’s oil. Even that fact alone helps one realize why they moved so quickly and seemingly catastrophically against larger powers.

There is a deep gap from the liberal education that is not filled by endlessly going on about pet theories or boogie men. I’m glad you are serving that role of putting these ideas out there, Conundrum. You get to the point in talking to people online going in circles for years and feel like Will Ferrel in that movie Zoolander where he asks, “Am I taking crazy pills?”

It’s easier to destroy than to build. It’s easier to try to dismantle a false narrative with one of these thought-terminating cliches or “owns” than to actually build up the truth. YouTube used to censor so many good documentaries, but that would be the way to get people to see not only the lies but start to develop the truth for themselves. However, it’s buried under the mega epic “Last Europa” cringe fests. If you have any suggestions for good channels or videos, please let us know. The Paywall posts are excellent and worth our investment, but there is a need to reach a bigger audience and perhaps some people already have.

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Matt L's avatar

I finished the text to speech version of the Russian Revolution condensed post earlier in the week. It was filled with examples that you could parallel to groups today. Was utterly crazy in so many ways.

This article builds on the culmination of that and I do think it ranks up there as one of your best.

I think everyone needs to remember that:

1. Be yourself, just don’t feel the need to tell everyone that all the time

2. Follow who you want and don’t forget to unfollow when you want

3. Poast what you wish, it’s for you not some magical fictitious audience waiting to bestow riches upon you

4. Remember to have a life outside of politics.

But bravo.

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Nameless Ghoul's avatar

Do you have the balls to look at a 5% market dip and still support Trump?

Do you have the balls to vote for a senate and house that will pass bills for Trump in the mid terms despite losing maybe 2 months off your retirement?

These are the questions I found myself asking supposed Trump supporters now. Even as I began typing this comment a coworker of mine, who was a Trump voter this last election, approached me and expressed concern over Trump's tarrifs. If you find yourself concerned about some of the hardships you may face under Trump, then why did you vote for him in the first place? Why counter signal now? Didn't you know that great change takes great sacrifice? When in history has change happened without sacrifice?

Never.

From the revolutionary war to now, when can you make a difference without sacrifice. You think your 401k is worth any life given in the creation of our nation? Doubt it. Im always amazed by how quickly people will cut tail and run at the slightest inconvenience. You were never a Trump supporter, you never really wanted change, if the color red on the stock market scares you. It's practically a universal law that things always have to get worse before they get better, it's been known for centuries. So many people thought that just voting Trump was the end of it, boom, utopia achieved. Sorry my friend, this is just the beginning, now is not the time to jump ship.

This is a great essay by Mystery Grove, let it serve as a piece of your spiritual armor in the time to come. There will be many enemies looking for any excuse to stop what's already in motion, they'll come from all places, even within, even well meaning individuals. Ignore the gay counter signaling, hold the course, continue to support Trump. Nothing else matters.

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Eric Brancard's avatar

Anyone willing to turn on Trump over a (temporary) market dip never had any principles to begin with.

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AncapAttack's avatar

Been finding out a lot of people on twitter somehow expect that balancing government efficiency, trade deficits and international politics in the interest of the Nation will always result in positive stock market trends day over day, even though this has literally never been true for any presidential administration in history

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Lee's avatar

Really good stuff here

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